A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive,
relevant, and consistent. It includes:
An in-depth understanding of the principles of successful brand
building—in any context
Practical tools to build and manage powerful relationships
Strategies for aligning personal brand values with an employer's brand
values, and making brand-building a successful endeavor for both
Advanced techniques to continually refine your unique personal brand