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Title details for How to Become a Marketing Superstar by Jeffrey J. Fox - Available

How to Become a Marketing Superstar

by Jeffrey J. Fox
ebook
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With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'—this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative—and often counterintuitive—advice and features such unforgettable fundamentals as:
  • Make a big splash, instead of a lot of little ripples
  • Always have a pipeline to the president
  • Own a market, not a mill
  • The long and short definitions of marketing

    • There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
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    Series: Fox Business Library Publisher: Hachette Books

    Kindle Book

    • ISBN: 9780316330305
    • Release date: May 21, 2003

    OverDrive Read

    • ISBN: 9781401397975
    • Release date: May 21, 2003

    EPUB ebook

    • ISBN: 9781401397975
    • File size: 2170 KB
    • Release date: May 21, 2003
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    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Self-Improvement Nonfiction

    Languages

    English

    With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'—this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative—and often counterintuitive—advice and features such unforgettable fundamentals as:
  • Make a big splash, instead of a lot of little ripples
  • Always have a pipeline to the president
  • Own a market, not a mill
  • The long and short definitions of marketing

    • There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
    Expand title description text
    Business Self-Improvement Nonfiction