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Marketing Residential Properties

ebook

Marketing Residential Properties: The Science and the Magic is the very first ''how-to'' text to cover all of residential marketing—leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to:

  • Become a ''consultative'' leasing or selling agent. Explore your prospects' "buy" factors to match available housing products with your renters and buyers.
  • Harness your demographic analysis to the power of Generational Marketing. Identify a definite target market for your residential products and then create a specific message that will bring them right to your doorstep.
  • Develop fresh, innovative approaches proven to dramatically increase the number of residential housing units you lease or sell.

    Marketing Residential Properties: The Science and the Magic is a must-have for residential real estate novices and veterans alike!


  • Expand title description text
    Publisher: IREM

    Kindle Book

    • Release date: June 24, 2010

    OverDrive Read

    • ISBN: 9781572031524
    • Release date: June 24, 2010

    EPUB ebook

    • ISBN: 9781572031524
    • File size: 4333 KB
    • Release date: June 24, 2010

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Marketing Residential Properties: The Science and the Magic is the very first ''how-to'' text to cover all of residential marketing—leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to:

  • Become a ''consultative'' leasing or selling agent. Explore your prospects' "buy" factors to match available housing products with your renters and buyers.
  • Harness your demographic analysis to the power of Generational Marketing. Identify a definite target market for your residential products and then create a specific message that will bring them right to your doorstep.
  • Develop fresh, innovative approaches proven to dramatically increase the number of residential housing units you lease or sell.

    Marketing Residential Properties: The Science and the Magic is a must-have for residential real estate novices and veterans alike!


  • Expand title description text