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Facebook Marketing

Cover of Facebook Marketing

Facebook Marketing

An Hour a Day
Borrow Borrow Borrow

The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

The EPUB format of this title may not be compatible for use on all handheld devices.

The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

The EPUB format of this title may not be compatible for use on all handheld devices.

Available formats-
  • OverDrive Read
  • Adobe EPUB eBook
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    15
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About the Author-
  • Chris Treadaway is the founder and CEO of Polygraph Media, a social media data mining and analytics company. Prior to his work at Polygraph Media, Chris spent almost four years at Microsoft where he was the group product manager for web strategy. Chris has worked in the Internet marketing field for more than 15 years and was a cofounder of Stratfor. He blogs regularly about entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at twitter.com/ctreada.
Table of Contents-
  • Introduction xvii

    Chapter 1 Welcome to the Post-Social Era 1

    Chapter 2 Understanding Social Media and Facebook 25

    Chapter 3 Marketing and Business Success on Facebook 51

    Chapter 4 Month 1: Create the Plan and Get Started 71

    Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103

    Chapter 6 Month 3: Create Demand with Facebook Advertising 137

    Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177

    Chapter 8 The Analytics of Facebook 203

    Chapter 9 Addressing Common Marketing Problems 231

    Chapter 10 Unique Facebook Marketing Scenarios 255

    Chapter 11 Facebook in the Future 277

    Appendix A: Recommended Resources 309

    Appendix B: Roles and Responsibilities 313

    Glossary 319

    Index 327

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    Wiley
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  • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

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An Hour a Day
Chris Treadaway
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