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Social Media Marketing All-in-One For Dummies

Cover of Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

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Learn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been...More
Learn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been...More
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Description-
  • Learn the latest social media marketing techniques

    Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

    • A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
    • Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
    • Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
    • The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

    Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

About the Author-
  • Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.
Table of Contents-
  • Introduction 1

    Book I: The Social Media Mix 9

    Chapter 1: Making the Business Case for Social Media 11

    Chapter 2: Tallying the Bottom Line 37

    Chapter 3: Plotting Your Social Media Marketing Strategy 59

    Chapter 4: Managing Your Cybersocial Campaign 83

    Book II: Cybersocial Tools 107

    Chapter 1: Discovering Helpful Tech Tools 109

    Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143

    Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

    Book III: Blogs, Podcasts, and Video 221

    Chapter 1: Growing Your Brand 223

    Chapter 2: Building Your Blog 239

    Chapter 3: Using Podcasts or Video in Your Content 259

    Chapter 4: Sharing Images 273

    Book IV: Twitter 281

    Chapter 1: Using Twitter as a Marketing Tool 283

    Chapter 2: Using Twitter as a Networking Tool 295

    Chapter 3: Finding the Right Twitter Tools 309

    Chapter 4: Supplementing Online Marketing Tools with Twitter 317

    Chapter 5: Hosting Twitter Chats 325

    Book V: Facebook 335

    Chapter 1: Using Facebook as a Marketing Tool 337

    Chapter 2: Creating and Sharing Content on Facebook 353

    Chapter 3: Gaining Insights about Your Facebook Community 377

    Chapter 4: Finding the Facebook Sweet Spot 383

    Book VI: Google+ 389

    Chapter 1: Leaping into Google+ 391

    Chapter 2: Socializing in Circles 409

    Chapter 3: Building Community through Pluses, Shares, and Comments 419

    Chapter 4: Hanging with Your Google+ Community 433

    Book VII: Pinterest 445

    Chapter 1: Pinning Down Pinterest 447

    Chapter 2: Marketing with Pinterest 477

    Chapter 3: Driving Sales with Pinterest 495

    Book VIII: Other Social Media Marketing Sites 503

    Chapter 1: Weighing the Business Benefits of Minor Social Sites 505

    Chapter 2: Linking Up for B2B Success 517

    Chapter 3: Maximizing Stratified Social Communities 537

    Chapter 4: Geomarketing Services 557

    Chapter 5: Attracting Customers with Daily Deal Coupons 573

    Chapter 6: Social Gaming 589

    Chapter 7: Making Social Media Mobile 597

    Chapter 8: Multiplying Your Impact 615

    Book IX: Measuring Results; Building on Success 647

    Chapter 1: Delving into Data 649

    Chapter 2: Analyzing Content-Sharing Metrics 669

    Chapter 3: Analyzing Twitter Metrics 681

    Chapter 4: Analyzing Facebook Metrics 687

    Chapter 5: Measuring Minor Social Media 695

    Chapter 6: Comparing Metrics from Different Marketing Techniques 707

    Chapter 7: Making Decisions by the Numbers 727

    Index 741

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    Wiley
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  • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

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