Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Success Leaves Clues

ebook
Stanton and George debunk gimmicky theories of sales and marketing. They advocate a systematic approach to building brand recognition and customer loyalty. And they focus on inexpensive ways that a small business can create a big name in its marketplace. “Many of our clients say that people assume they are much larger than they are,” the authors write. “This is the best proof that our strategies work.” Using real-world successes as illustrations, the authors develop a series of clues, which help any firm develop its own sales and marketing strategies. The book combines detailed analysis and examples with forms and checklists that readers can put to immediate use. Success Leaves Clues is aimed at small business owners who want to build brand recognition-but don't have the staff or budget to dedicate to traditional marketing efforts. But it will also appeal to managers at larger companies who have inherited marketing or brand-development responsibility.

Expand title description text
Series: Taking Control Publisher: Silver Lake Publishing

Kindle Book

  • Release date: December 4, 2009

OverDrive Read

  • ISBN: 1563431610
  • Release date: December 4, 2009

PDF ebook

  • ISBN: 1563431610
  • File size: 648 KB
  • Release date: December 4, 2009

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

Languages

English

Stanton and George debunk gimmicky theories of sales and marketing. They advocate a systematic approach to building brand recognition and customer loyalty. And they focus on inexpensive ways that a small business can create a big name in its marketplace. “Many of our clients say that people assume they are much larger than they are,” the authors write. “This is the best proof that our strategies work.” Using real-world successes as illustrations, the authors develop a series of clues, which help any firm develop its own sales and marketing strategies. The book combines detailed analysis and examples with forms and checklists that readers can put to immediate use. Success Leaves Clues is aimed at small business owners who want to build brand recognition-but don't have the staff or budget to dedicate to traditional marketing efforts. But it will also appeal to managers at larger companies who have inherited marketing or brand-development responsibility.

Expand title description text