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Search and Social

ebook

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.


Expand title description text
Publisher: Wiley

OverDrive Read

  • ISBN: 9781118283417
  • Release date: October 30, 2012

EPUB ebook

  • ISBN: 9781118283417
  • File size: 25794 KB
  • Release date: October 18, 2012

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.


Expand title description text