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Title details for Visual Selling by Paul LeRoux - Available

Visual Selling

by Paul LeRoux
Peg Corwin
ebook
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Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people's trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house.

Section I – The Seller as Focal Point

Section II – Getting Ready to Sell

Section III – Selling Situations

Expand title description text
Publisher: Wiley

OverDrive Read

  • ISBN: 9780470146279
  • Release date: April 10, 2007

PDF ebook

  • ISBN: 9780470146279
  • File size: 5934 KB
  • Release date: April 10, 2007

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people's trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house.

Section I – The Seller as Focal Point

Section II – Getting Ready to Sell

Section III – Selling Situations

Expand title description text
Business Nonfiction