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Description
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Details
When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own—until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.
Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy—targeting, tools, and tactics—but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.
Kindle Book
- Release date: July 14, 2010
OverDrive Read
- ISBN: 9780313381560
- Release date: July 14, 2010
PDF ebook
- ISBN: 9780313381560
- File size: 1270 KB
- Release date: July 14, 2010