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Blog Marketing

ebook

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing—and being influenced by—them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

— John Battelle, Business 2.0


Expand title description text
Publisher: McGraw Hill LLC Edition: 1

Kindle Book

  • Release date: July 31, 2006

OverDrive Read

  • ISBN: 9780071479509
  • Release date: July 31, 2006

PDF ebook

  • ISBN: 9780071479509
  • File size: 7961 KB
  • Release date: July 31, 2006

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Nonfiction

Languages

English

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing—and being influenced by—them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

— John Battelle, Business 2.0


Expand title description text