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The New Rules of Marketing and PR

ebook

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.


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Publisher: John Wiley & Sons, Ltd.

OverDrive Read

  • ISBN: 9780470893364
  • Release date: June 10, 2010

EPUB ebook

  • ISBN: 9780470893364
  • File size: 360 KB
  • Release date: June 10, 2010

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Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.


Expand title description text