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Strategy in Practice

Cover of Strategy in Practice

Strategy in Practice

A Practitioner's Guide to Strategic Thinking
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The 2nd edition of Strategy in Practice presents a practitioner focussed approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader.

Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice.

While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:

  • provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
  • establish and translate the relevance of strategy theory to its application in the practice field
  • lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
  • provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
  • The 2nd edition of Strategy in Practice presents a practitioner focussed approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader.

    Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice.

    While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:

  • provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
  • establish and translate the relevance of strategy theory to its application in the practice field
  • lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
  • provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
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    About the Author-
    • George Tovstiga is Professor of Strategy and Innovation Management at Henley Business School, University of Reading (UK), where he is Director of the Henley Executive Strategy Programme.

    Table of Contents-
    • Preface to the First Edition vii

      Preface to the Second Edition xiii

      About the Author xvii

      1 Introduction to Strategy in Practice and Strategic Thinking 1

      2 Articulating the Strategic Question 25

      3 Sense Making and Strategic Insight 47

      4 Insight-Driven Strategic Analysis 77

      5 Strategic Analysis II: High-Level Sense Making 95

      6 Strategic Analysis III: Supporting-Level Sense Making 143

      7 Strategy Formation and Evaluation of Strategic Options 185

      8 Insight-Driven Strategy in Perspective 213

      Appendices: Putting Strategy to Practice 235

      Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space 237

      Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant Strategy Building Blocks) 247

      Index 257

    Title Information+
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      Wiley
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    Digital Rights Information+
    • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

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    Strategy in Practice
    A Practitioner's Guide to Strategic Thinking
    George Tovstiga
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