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Conversations That Sell

ebook

This book introduces sales professionals to the collaborative conversation skills they need to?capture the buyer's attention and secure business.

Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are?meaningful, collaborative conversations?built on mutual value and trust, that result in a win...where they, the seller, and the organization, achieve a winning outcome. Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - Conversations That Sell shows you how to:

  • Prepare for an?effective sales call - Identify sales opportunities and the factors that?drive buyers to act
  • Adjust their approach?to the type of buyer - Achievers, Commanders, Reflectors, and Expressers
  • Make conversations flow easily - Address problems, opportunities, wants, and needs
  • Work through objections - Advance and close sales; and more
  • Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs...on the buyer.


    Expand title description text
    Publisher: AMACOM Books Edition: 1

    Kindle Book

    • Release date: April 1, 2013

    OverDrive Read

    • ISBN: 9780814431818
    • Release date: April 1, 2013

    EPUB ebook

    • ISBN: 9780814431818
    • File size: 925 KB
    • Release date: April 1, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    This book introduces sales professionals to the collaborative conversation skills they need to?capture the buyer's attention and secure business.

    Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are?meaningful, collaborative conversations?built on mutual value and trust, that result in a win...where they, the seller, and the organization, achieve a winning outcome. Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - Conversations That Sell shows you how to:

  • Prepare for an?effective sales call - Identify sales opportunities and the factors that?drive buyers to act
  • Adjust their approach?to the type of buyer - Achievers, Commanders, Reflectors, and Expressers
  • Make conversations flow easily - Address problems, opportunities, wants, and needs
  • Work through objections - Advance and close sales; and more
  • Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs...on the buyer.


    Expand title description text