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The Ultimate Sales Letter

ebook

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

  • Expand title description text
    Publisher: F+W Media Edition: 4

    Kindle Book

    • Release date: February 7, 2011

    OverDrive Read

    • ISBN: 9781440511905
    • Release date: February 7, 2011

    EPUB ebook

    • ISBN: 9781440511905
    • File size: 5185 KB
    • Release date: February 7, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Write Well to Sell Big!

    In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

  • Expand title description text
    • Details

      Publisher:
      F+W Media
      Edition:
      4

      Kindle Book
      Release date: February 7, 2011

      OverDrive Read
      ISBN: 9781440511905
      Release date: February 7, 2011

      EPUB ebook
      ISBN: 9781440511905
      File size: 5185 KB
      Release date: February 7, 2011

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English