Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas to customers, key talent, and investors.
Business Plans That Work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality. Whatever stage you are at in the growth of your business, this no-nonsense guidebook will show you how to:
Determine what to include in each plan, why, and for whom
Recognize and avoid common pitfalls in creating a business plan
Use the proven "Timmons Model" to analyze potential opportunities
More than just a tool to raise seed capital, a well-written business plan provides an entrepreneur with strong insights into "the idea," and a powerful head start on turning that idea into an enterprise. Business Plans That Work shows how to write, adapt, focus, and revise a business plan that will secure capital and attract top-flight talent as it helps you assess the strength of your opportunity and provides invaluable insights into what you need to do to make it work.
About the Author
Jeffry A. Timmons, Ph.D. (Greenfield, MA) is a professor of entrepreneurship at Babson College and the author of New Venture Creation.
