Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Persuasion Equation

ebook

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion—a powerful combination of factors proven to speed agreement.

In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.

Merging research and real-world application, discover the surprising reasons people say yes, and learn how to:

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Perfect the five-step persuasion process
  • Generate group buy-in
  • Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.


    Expand title description text
    Publisher: AMACOM Books

    Kindle Book

    • Release date: April 6, 2015

    OverDrive Read

    • ISBN: 9780814434185
    • Release date: April 6, 2015

    EPUB ebook

    • ISBN: 9780814434185
    • File size: 1659 KB
    • Release date: April 6, 2015

    Loading
    Loading

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion—a powerful combination of factors proven to speed agreement.

    In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.

    Merging research and real-world application, discover the surprising reasons people say yes, and learn how to:

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Perfect the five-step persuasion process
  • Generate group buy-in
  • Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.


    Expand title description text