-
Description
-
Details
In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel.
"China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight."
Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.
Kindle Book
- Release date: November 1, 2005
OverDrive Read
- ISBN: 9780470026908
- Release date: November 1, 2005
PDF ebook
- ISBN: 9780470026908
- File size: 3749 KB
- Release date: November 1, 2005