Whether it's to make a sale, rally a team, or ask for a raise, the ability to frame a clear, compelling message, deliver it with conviction, and hold an audience's attention to the end, is the essence of effective communication. And nobody knew that better than the Bard, William Shakespeare. This book is inspired by the genius of the greatest communicator the world has ever seen. Featuring powerful how-tos, illustrated with pithy examples, insights, and witticisms from Shakespeare's works, Say It Like Shakespeare is an enjoyable look at what goes into successful communication. Among other things, readers learn how to: - Gather vital audience intelligence - Develop a sound action plan - Organize a winning message - Persuade with dress, voice modulation, and body language - Read audiences' changing moods - Win them over with pithy support material - Manage feedback and results
We strive mightily to enhance our communication ability. As we do so, we
look to various gurus and sources of wisdom for inspiration. How about
you? Have you sat through company training seminars? Attended college
extension classes? Picked up books on office communication or business
presentations (and actually read them)? Been coached, like it or not, by
upper managers or outside consultants? Joined your local Toastmasters
Club? Even started dressing for success? All these efforts for
self-improvement try to absorb and apply the latest hot stuff. If you do
any of these, good for you.
You can also gain much insight into communicating effectively by heeding
the advice of a chap named William Shakespeare, who achieved lasting
fame several centuries back as a writer, not a communication guru. Even
so, the Bard of Avon wove many observations pertinent to communicating
into his tales of high intrigue and low comedy.
Part I: The Path to Better Communication.
Chapter 1: Why the Bard as Communication Guru?
Chapter 2: Exceeding Wise or Counterfeit Rascal: What's Your Personal Scorecard?
Chapter 3: Mend Your Speech a Little: Ready to Go?
Part II: The Sender's Role.
Chapter 4: Speak the Speech, Trippingly: Tune Up That Voice.
Chapter 5: Speak Plain and to the Purpose: Enhancing Language Power.
Chapter 6: Is Your English Frittered? Overcoming Language Deficiencies.
Chapter 7: Suit the Action to the Word: Body Language That Works for You.
Chapter 8: Let the Apparel Proclaim the Man (and Woman): Appearance as a Positive Factor.
Chapter 9: Get Into a Winning State of Mind.
Part III: The Receiver and Feedback Roles.
Chapter 10: Bestow the Sense of. Hey There, Are You Listening?
Chapter 11: Receiver Meets Sender in Q&A.
Chapter 12: Test the Verbosity to the Argument: Sharpen Your Critical Listening Skill.
Part IV: Getting a Good Message.
Chapter 13: Tuning In: First, Do Your Homework.
Chapter 14: To Speak and Purpose Not? Set Your Approach.
Chapter 15: Bait the Hook Well: Organize Your Material.
Chapter 16: Let Us Tell Sad Stories: Develop the Substance.
Part V: The Medium Supports the Message.
Chapter 17: Alas, Poor Yorick: Apply Visual Aids Well.
Chapter 18: Silence That Dreadful Bell! Use the Medium Wisely.
Part VI: Competitive Communication.
Chapter 19: Gather Your Team: Once More Unto the Breech!
Chapter 20: The Readiness Is All: Prepare Well.
Chapter 21: Unveil That Knave! This Is a Competition.
Chapter 22: A Hit, a Very Palpable Hit! You Won!
Chapter 23: Done to Death by Slanderous Tongues! Uh-Oh, You Lost.
Part VII: Continuing Onward.
Chapter 24: Speak--It's Your Cue: Moving Forward.
Credits.
Index of Famous Lines.
About the Author
Thomas Leech is well-established as one of the nation's authorities on public speaking and presentations, serving as principal of his own firm for 20 years. He brings extensive experience from the business world, with clients including Raytheon, BAE/Marconi, Rockwell, TRW, Qualcomm, Intel, Balboa Insurance, Ralph Parsons, HNC Software, BFG, Anteon and Alliant. He conducts the team presentations module for UCSD (Universit of California-San Diego) Executive Leadership Programs, and extension programs for University of California-San Diego) Executive Leadership Programs, and extension programs for University of San Diego and UCLA. He has taught management communications for National University. His articles on business communications appear regularly in Presentatisons, Master Salesman, Manage, The Toastmaster, and Business Journals. For San DIego Magazine he is long-time free-lance contributor, former business columnist, and current Outdoors Forum Editor.
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