When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work (a.k.a. marketing weapons), Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. Included in this completely revised and expanded edition are Levinson's wisdom on: (1) the fastest-growing markets in the nineties with tips on how to reach and keep them; (2) strategies for marketing during a recession; (3) the most up-to-date information on what consumers in the nineties care most about; (4) new programs for targeted prospects; (5) how to use the technological explosion for bigger profits; and (5) management lessons for the twenty first-century.
