If you are like most business people and sales professionals, you are spending a fortune trying to influence the people who have never heard of you, when it’s far easier and more valuable to influence the people who already know you and who can act as your PR team! In virtually all businesses, we try to encourage, persuade, court, monitor, validate, and influence people who often have no idea who we are. We can avoid the wasted effort by maximizing the resources that are already available to us. This eBook will provide helpful direction on how to use efficient techniques to bolster your business relationships and achieve far more meaningful connections.