Sales is cornerstone: everything starts and falls on sales.
And this is the BIBLE OF SALES.
THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING"
Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to:
* Develop the self-image to give you the edge in every sales situation
* Concentrate on the customer's emotional factors to ensure better sales results
* Identify your customer's most pressing concerns and position your product or service to fill those needs
A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.
Introduction
Chapter 1. The Psychology of Selling
Chapter 2. The Development of Personal Power
Chapter 3. Personal Strategic Planning for the Sales Professional
Chapter 4. The Heart of the Sale
Chapter 5. The Profession of Selling
Chapter 6. Motivating People to Buy
Chapter 7. Influencing the Buying Decision
Chapter 8. Prospecting: Filling Your Sales Pipeline
Chapter 9. How to Make Powerful Presentations
Chapter 10. Closing the Sale: the Endgame of Selling
About the Author
Other books by Brian Tracy
About this Title
Reviews
Ingram...
Based on the author's best-selling audio/video program, ""The Psychology of Selling,"" a hands-on program shows how to develop the right self-image for each sales situation, how to identify the customer's concerns, and much more. Reprint. 15,000 first printing.
AudioFile...
If you need all the basics of a sales course in only 90 minutes--here they are. Created by a sales training expert, the program encompasses everything from sales-call rehearsal to effective closing methods. In between are tips for creating a professional image, handling rejection and prospecting for clients, along with a list of interest-generating questions to ask during sales presentations. Healthy emphasis is placed on the "new model of selling," which stresses a consultative approach. The practical information more than makes up for the dry presentation. D.M.G. (c)AudioFile, Portland, Maine
Ingram...
Offering winning techniques for spectacular sales results, the creator of The Psychology of Selling shows listeners how to conquer fears, read customers, plan strategically, focus efforts on key emotional elements, and close every sale. Read by Brian Tracy.
About the Author
Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He is a dynamic and entertaining speaker with a wonderful ability to inform and inspire audiences toward peak performance and higher levels of achievement.
He addresses more than 250,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Deloitte Touche, McDonnell Douglas and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales, management and personal effectiveness bring about immediate changes and long-term results.
Brian has a B.Comm., M.A. and is the Chairman of Brian Tracy International, a human resource company based in San Diego, California, with affiliates throughout America and in thirty-one countries worldwide.
Prior to founding Brian Tracy International, Brian was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high-level consulting assignments with several billion-dollar corporations in strategic planning and organizational development.
Brian has traveled and worked in 90 countries on six continents and speaks four languages. He is an avid reader in management, psychology, economics, metaphysics and history and he brings a unique perspective and style to his talks. He has the remarkable ability to capture and hold audience attention with a fast-moving combination of stories, examples, humor and concrete, practical ideas that get results-fast.
He is the author/narrator of many best-selling audio-cassette programs, including: The Psychology of Achievement, Breaking the Success Barrier, The Psychology of Selling, Peak Performance Woman, The Science of Self-Confidence, Thinking Big, and How to Master Your Time.
Brian Tracy has produced more than 300 audio and video learning programs covering the entire spectrum of human and corporate performance. These programs, researched and developed for more than 25 years, are some of the most effective learning tools in the world.
He is married with four children and lives on a golf course in San Diego. He is active in community affairs and serves on the board of two non-profit organizations.
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