The global economy and job competition creates an urgent need for individuals to start businesses and become self-employed. Start-Up! is a handbook that guides the newcomer to the business world in thinking about, marketing and financing a new business. Included are worksheets on developing a practical business idea, financial projections, and a glossary of terms, as well as internet references. The reader is given an easy to understand, chapter by chapter guide to writing a business plan.
Introduction
Congratulations! You have just begun one of the most important journeys you will ever undertake. No doubt, if you are reading this book, you have seriously been considering becoming an active participant in our system of capitalism. A desire within you has been stirred, a desire to build a future for your family, enrich your employees, and stabilize your community by boldly stepping out into the unknown. Although courage and a tolerance for risk are the core values that you must have to succeed in business, above all you must believe in your ability to bring your ideas to pass with the right mix of skill, talent, resources and energy. Your success depends on your willingness to begin and end the process of thinking and planning the steps and stops along the way.
If you question your need for a Business Plan, consider that this is a document that is your proof to the world and to yourself that you understand and have thought about your business objectives.
This book will walk you through the process of thinking about and planning a successful enterprise. My Golden Rules provide guidelines gleaned from successful entrepreneurs. After you have completed this book, you will be able to present with confidence:
Your Product Your Strengths
Your Goals Your Objectives
Your Plan Your Milestones
A Business Plan is your initial image to the public. A Business Plan proves:
* You have devoted thought to your idea
* You have a sound idea
* You have an idea that will be profitable
* You will have staying power
* You will execute your idea
* You will be successful
This book is designed in a manner to allow you to check your understanding as you work through each chapter. Basic Business Concepts will be presented and repeated. You will be able to confidently discuss Your Idea when the workbook is completed.
"Start Up!" is targeted to an audience of new or prospective business-owners who have little or no formal business training. It is also directed to those who have attempted to start businesses and failed for one reason or another. These exercises will help those who own small businesses but would like to grow to a new level.
Lastly, this book is written at the dawn of the 21st Century. We are in era of rapid-fire changes in technology and an evolving world economy. Opportunities to succeed have never been greater for that person with the courage to begin and take charge of his or her destiny. Take the plunge and spend 40 hours working through this book to begin the rest of your life. Begin doing what you want to do, Now!
Synopsis
The global economy and job competition creates an urgent need for individuals to start businesses and become self-employed. Start-Up! is a handbook that guides the newcomer to the business world in thinking about, marketing and financing a new business. Included are worksheets on developing a practical business idea, financial projections, and a glossary of terms, as well as internet references. The reader is given an easy to understand, chapter by chapter guide to writing a business plan.
Table of Contents
Table of Contents
Introduction
Your Idea
Your Name
Your Customers
Your Selling Strategy
Your Operating Strategy – Service
Your Operating Strategy – Tangible Product
Your Employees
Your Financial Resources
Funding Sources
Next Steps
Glossary
Golden Rules 48
Internet Resources 49
Additional Titles 50
Digital Rights Information
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Start-Up! - A Beginner's Guide to Planning a 21st Century Business
by Linda Holt
