As more than 900f spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Reviews
Management Today, 2 September 2002...
"...an insightful, thought-provoking and, above all , an optimistic book..."
Independent on Sunday 29 September 2002...
"Britain's most well-known business people tell us how they work hard, play hard - and beat the clock"
Campaign 18 October 2002...
"Fletcher has turned his attention to........the issue that is bothering us all at present"
Talking Business, November 2002...
“…Read the lively and entertaining Beating the 24/7…2
The Times Higher Educational Supplement, 15 November 2002...
"…an absorbing insight into the ways leading business figures achieve fulfilment in their work and home lives…a helpful handbook for every ambitious entrepreneur…should be made compulsory reading for anybody appointed to a position of responsibility…"
Professional Manager, January 2003...
"…Drawing upon interviews with very successful business leaders…missed family events and missed children…sounds like you, read this book…"
The Independent, 18 January 2003...
"… Winston Fletchers's recent book on work-life balance, cont ains interviews with some of the countries leading workaholics…"
Marketing, 20 February 2003...
Book of the week - "…useful reading for agencies that want to implement the Institute of Practitioners in Advertising’s best-practice guidelines on work-life balance…"
The Reformer, Winter 2003...
"…an admirable book, a serious and helpful contribution to an important personal and business issue…"
