An affordable, plain-English guide, Effective Fundraising
for Nonprofits explains how to:
„X work with individual donors
„X plan special events
„X solicit grants from foundations and corporations
„X get media coverage
„X use the Web to further fundraising goals
„X start a side business
„X and much more
The most important things you need to know in order to do your fundraising job well (most likely as a development director or staffperson, executive director, or board member. I¡¦ll discuss how fundraising is being done, at its best, today. Gone are the days when a nonprofit could charm people with its desperation and grassroots inefficiencies. You'll learn how current technology, business savvy, and public attitudes toward nonprofits are shaping the fundraising environment. You'll get right into the nuts and bolts of how to plan your fundraising strategy, assemble the right people, technology, and other tools you¡¦ll need in order to maximize your returns, attract supporters, ask for gifts from individuals, businesses, and foundations, and much more.
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Table of Contents
Chapter 1 How to Use This Book
Chapter 2 Fundraising Tools
Chapter 3 Developing Your Fundraising Plan
Chapter 4 Attracting Individual Supporters
Chapter 5 How to Keep the Givers Giving
Chapter 6 Mid-Scale and Major Donors
Chapter 7 Funds from the Great Beyond: Bequests and Planned Gifts
Chapter 8 Special Events
Chapter 9: Raising Money Through Business or Sales Activities
Chapter 10: Seeking Grants from Foundations, Corporations, and Government
Chapter 11Creating Printed Communications Materials
Chapter 12 Designing Your Website for Maximum Fundraising Effectiveness
About the Author
Attorney Ilona Bray came to the practice of immigration law through her long interest and concern with international human rights issues. Before joining Nolo as legal editor in charge of immigration, she ran a solo law practice and worked for a number of nonprofit immigration agencies, including the International Institute of the East Bay and the Northwest Immigrant Rights Project. Ms. Bray was also an intern in the legal office at Amnesty International’s International Secretariat in London. She received her Bachelor’s Degree in philosophy from Bryn Mawr College, and her law degree and a Master’s degree in East Asian (Chinese) Studies from the University of Washington.
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Effective Fundraising for Non Profits
by Bray, Ilona
