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Today’s empowered customers are more knowledgeable—and more dissatisfied—than at any time in the past. The Ten Demandments comes at you from their perspective, to tell you exactly what they want, how they want it, and what they’ll do if they don’t get it. No-nonsense, opinionated, and ruthless—like the marketplace itself—it is a call to action that will, finally and forever, show you how to satisfy each customer first, last, and always.
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Kelly Mooney is a principal in Ten Worldwide, and president and chief experience officer of its award-winning interactive marketing firm, Ten/Resource. Throughout her career, Mooney has helped craft relevant customer experiences for brands such as Victoria’s Secret, Apple, Ford Motor Co., Lee, Hush Puppies, Chris Craft, and Reebok. A frequent conference speaker and panelist, Mooney has been profiled in print media including Fortune, Time, Inc., and Fast Company, and on NPR, CBS, and CNN. |
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