Adobe PDF eBook Add to eBookBag Available copies:   1 Library copies:   2 File size:   1486 KB Digital ISBN:   1411632338 Release date:   Jun 16, 2005

Enclosed within these pages is a complete guide that describes everything you need to know, from start to finish, to achieve a successful online business. This book is an invaluable resource for anyone on a tight budget who wishes to market products or services on the Internet. It is packed with "real world" information, tips and secrets that will save you hundreds of dollars. Rather than stumbling about, readers will jumpstart their success by benefiting from years of experience and countless hours of research. Written in plain English for non-techies, the book explains how to create, manage and promote a low-cost Website. A wealth of practical knowledge for successfully preparing and promoting a Website is provided. In clear terms, you will learn: - Why you absolutely need a Website today to conduct business. - How to create a Website. A comprehensive step-by-step process leads you through the development of a successful Website. Essential aspects, such as Website goals, its design and layout, selecting easy-to-use authoring tools, site navigation issues, and tips for achieving a user-friendly online presence are covered. An overview of HTML is included to show how simple "cut and paste" operations can add tremendous functionality to your Website. In the process of learning about Website creation, you will overcome any hesitation you may have had by seeing how easy it is to launch an online business these days. - How to avoid pitfalls. What are the "do's" and "don'ts" in developing your Website? - How to optimize your Website for search engines through keyword selection, inserting Meta Tags, including specific Webpages and preparing content that gets results. - The nature of search engines and how to submit your Website to them. What to look out for with Google and Yahoo. Search engine "gotchas" to avoid. Where to find free submission services. How often you should submit your website to search engines. - How to submit your Website to important directories that boost your traffic and help you to achieve more business. - Where to find inexpensive tools and services for your Website, including what to look for in your selections. Suggested vendors with affordable solutions are provided at each step. - Where to find FREE tools, services and tutorials that can be used to your benefit. - How to successfully promote your Website once it is active. Learn how to use low-cost tactics that can make your online business as prominent as that of major corporations! Cross- linking, article submissions, pay-per-click advertising, online magazine advertising, email newsletters, viral marketing and a host of other strategies that drive traffic to your Website are presented. - How to measure success and fine-tune your Website for improved sales. - How to generate even more revenue from your Website. - Productivity tools, such as autoresponders, which assist you in automating the operation of your Website. - Inexpensive new capabilities, like RSS feeds and blogs, that boost your search engine rankings, retain customers and push new traffic to your website. - Where to find additional valuable information that can help you.

So you want a Website to promote or sell your products and services online, but you don't know where to begin? You've done a little research, and it seems like there is so much to learn. A lot of it seems confusing and even contradictory. Worse, it seems expensive. You don't know who or what to believe. If only there was a clear roadmap that you could confidently follow to wind up with an affordable Website that contributes to your bottom line. Well, now there is. This book is for anyone who wishes to take their business online. You may operate a small business, be an entrepreneur targeting an online niche, or a REALTOR® seeking to gain more clients and improve sales. Your knowledge of Website development may be considerable, or you may be a novice whose only experience with the Internet has been online shopping for Holiday gifts. It makes no difference. This book is a complete roadmap that instructs you in everything you need to know, from start to finish, to have a successful online business. It is a step-by-step guide, packed with secrets employed by successful online marketers. This document demystifies the process of Internet marketing. Those of you who are on a budget will benefit immensely by avoiding common pitfalls while achieving a Website that delivers results. The book is ideal for anyone who wants to promote their business online. It is written for non-techies. If you can operate a personal computer and are familiar with basic applications like Microsoft Word and Internet Explorer, you can create, manage and promote a Website. The author has walked in your footsteps. Every bit of wisdom contained in this book has been verified by personal experience. I have created several Websites and overcome the challenges of online marketing. The knowledge gained from my successes and mistakes is presented here for your benefit. It offers a blueprint for your online marketing success. This book is also an immense reference manual providing "real world" knowledge verified by industry experts. Moreover, it is packed with valuable information, such as suggested low-cost vendors for Web services or products, plus reference Websites that supplement the data and advice given within these pages. You are about to benefit from extensive research and years of experience while saving hundreds of dollars. Every question you are likely to have about creating a successful online business is answered here. In fact, you will find that the book becomes an ongoing guide for your Internet marketing activities, boosting sales long after your Website is operational. Every chapter builds on the previous one, leading you to a successful conclusion. Explanations for complex subjects are given in plain English. Important information is highlighted for your reference. Suggested vendors for your selection are presented, saving you countless hours of research and filtering out expensive tools and services better suited for large corporations. In short, this book is a goldmine, a true bonanza, for those contemplating a Website, whether you have some experience or are just a beginner. By the time you complete the book, you will have a well-designed Website promoting your services or products. Moreover, you will understand exactly what you have to do to achieve high search-engine rankings and otherwise promote your Website to attract qualified traffic that turns into sales. And finally, you will have a plan for the ongoing operation of your Website, fully understanding what activities are necessary for long term success.

 

This book is an invaluable resource for anyone on a tight budget who wishes to market products or services on the Internet. It is packed with "real world" information, tips and secrets that will save you hundreds of dollars. Rather than stumbling about, readers will jumpstart their success by benefiting from years of experience and countless hours of research. Written in plain English for non-techies, the book explains how to create, manage and promote a low-cost Website.

INTRODUCTION WHY YOU ABSOLUTELY NEED A WEBSITE STEP 1 – DESIGN YOUR WEBSITE LAYOUT HOME PAGE PRODUCT OR SERVICES PAGE ABOUT US PAGE SITE MAP PAGE PRIVACY PAGE RESOURCE DIRECTORY OTHER PAGES CONTENT SITE NAVIGATION A SIMPLE EXERCISE PLAN YOUR WEBSITE DESIGN STEP 2 - CREATE A DOMAIN NAME STEP 3 - CHOOSE A HOSTING SERVICE WHAT TO LOOK FOR IN A HOSTING SERVICE SUGGESTED HOSTING SERVICES STEP 4 – CHOOSE YOUR DESIGN TOOL SELECTING A WEB AUTHORING PACKAGE WHAT IS AN "HTML EDITOR," AND WHY WOULD I NEED ONE? STEP 5 – BUILD YOUR WEBSITE CONSIDERATIONS FOR ECOMMERCE WEBSITES DESIGN AND CONTENT CONSIDERATIONS WHERE DO I GET A TEMPLATE FOR AN ECOMMERCE WEBSITE? WHAT MERCHANT OR PAYMENT PROCESSING ACCOUNTS ARE AVAILABLE? SHIPPING AND DELIVERY OPTIONS A SEARCH ENGINE PRIMER STEP 6 - OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES SELECT KEYWORDS FOR EACH WEBPAGE53 CREATE META TAGS FOR EACH WEBPAGE USE KEYWORD DENSITY TO RANK HIGHER IN SEARCH ENGINE RETURNS USE KEYWORDS IN INTERNAL LINKS USE KEYWORDS IN ANCHOR TEXT HAVE A SITE MAP! TOOLS TO HELP YOU SEARCH ENGINE PITFALLS TO AVOID WHERE TO FIND ADDITIONAL INFORMATION ON SEARCH ENGINE OPTIMIZATION STEP 7 - ACTIVATE YOUR WEBSITE USING FTP TO LOAD HTML FILES STEP 8 - SUBMIT YOUR WEBSITE TO THE SEARCH ENGINES WHAT ARE THE MAJOR SEARCH ENGINES TO TARGET? HOW DO I SUBMIT MY WEBSITE TO SEARCH ENGINES? SPECIALTY SEARCH ENGINES HOW OFTEN SHOULD I SUBMIT MY WEBSITE TO SEARCH ENGINES? A SPECIAL WORD ABOUT GOOGLE AND YAHOO Need to Know Information about Google! Must Know Information about Yahoo! FREE SEARCH ENGINE CRAWLER NOTIFICATION TOOL WHERE TO FIND ADDITIONAL INFORMATION STEP 9 - SUBMIT YOUR WEBSITE TO ONLINE DIRECTORIES PREPARATION STEP 10 – PROMOTE YOUR WEBSITE BUILD EXTERNAL LINK TRAFFIC How to Find Websites for Link Exchange Where to Place Cross Links on your Site Automating Link Search and Management Free Tools to Help You PRESS RELEASES Anatomy of a Press Release The Secret to Generating Website Traffic Online Press Release Services SUBMIT ARTICLES FOR FREE ADVERTISING! Secrets of Creating Web Traffic Article Preparation Where to Submit your Articles for Free Tools to Help You in Submitting Articles LAUNCH AN EMAIL NEWSLETTER Newsletter Structure Secrets of a Successful Newsletter What Activities are Involved in Conducting an Email Newsletter Marketing Campaign? How Do I Offer an Email Newsletter on my Website? How Do I Grow My Subscriber List? Where Can I get Content for my Newsletter? What is "Viral Marketing?" Sources of Additional Information ADVERTISING Use Targeted Offline Advertising to Gain Market Visibility Online Pay-Per-Click(PPC)Advertising Banner Ads Ezine Advertising Paid Search Engine Inclusion Tools to Help You MEASURING ADVERTISING ROI - DO THE MATH! INTERNET PROMOTION - SOURCES OF ADDITIONAL INFORMATION STEP 11 –WEBSITE ANALYSIS WHAT TYPE OF INFORMATION DO I NEED? Visitor Profiles Website Navigation Search Engine Analysis Miscellaneous, But Important Statistics WHERE TO GET WEBSITE STATISTICS STEP 12 - MAKE ADDITIONAL MONEY FROM YOUR WEBSITE ESTABLISH AN AFFILIATE PROGRAM TO BROADEN YOUR MARKET REACH OFFER COMPLEMENTARY AFFILIATE PRODUCTS ON YOUR WEBSITE INCLUDE PAY-PER-CLICK (PPC) ADS ON YOUR WEBSITE STEP 13 – ADD MORE FUNCTIONALITY TO YOUR WEBSITE DYNAMIC HTML FLASH FRAMES JAVA BLOGS RSS STEP 14 - USE AUTORESPONDERS FOR PRODUCTIVITY THE BOTTOM LINE REFERENCE SITES ABOUT THE AUTHOR

 

Put Your Business Online by Al Kernek
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