"Global Color: Clues & Taboos" is an invaluable guide to color symbolism in different global cultures.
Section I explores the factors that influence color meanings in different global cultures - religion, politics, climate, gender, age and other influences that play a powerful role. The issue of transculturalism (globalization ) vs. ethnocentrism - as these affect color perceptions - is presented as a fundamental consideration for defining color meanings within different demographic global sectors.
Section II presents extensive research about the specific symbolism of individual colors in different countries and cultures. The information is grouped per the following color categories: red, pink, purple, blue, green, yellow, gold, orange, brown, black, grey, and white. Subsequent information covers color variations and color combinations. Each color is defined in terms of general symbolism, religious symbolism and national and regional symbolism.
TABLE OF CONTENTS
GLOBAL COLOR SYMBOLISM: CLUES & TABOOS
About Global Color Symbolism World Map
Explanations of Regional Categories
Explanations of Religious Categories
Globalization or Ethnocentrism
Influential Factors
National
Regional
Climate and Landscape
Religion
Language
Gender
Age
Aesthetic Traditions
Design Principles
Contemporary Culture
COLORS: CLUES & TABOOS Explanation of Color Symbolism Pages
Global Symbolism of Red - Clues and Taboos
About Red
Religious Symbolism of Red
National and Regional Symbolism of Red
Global Symbolism of Pink - Clues and Taboos
About Pink
Religious, National and Regional Symbolism of Pink
Global Symbolism of Purple - Clues and Taboos
About Purple
Religious Symbolism of Purple
National and Regional Symbolism of Purple
Global Symbolism of Blue - Clues and Taboos
About Blue
Religious Symbolism of Blue
National and Regional Symbolism of Blue
Religious, Regional and National Symbolism of Blue-Green
Global Symbolism of Green - Clues and Taboos
About Green
Religious Symbolism of Green
National and Regional Symbolism of Green
Global Symbolism of Yellow - Clues and Taboos
About Yellow
Religious Symbolism of Yellow
National and Regional Symbolism of Yellow
Global Symbolism of Gold - Clues and Taboos
About Gold
Religious, Regional and National Symbolism of Gold
Global Symbolism of Orange - Clues and Taboos
About Orange
Religious Symbolism of Orange
National and Regional Symbolism of Orange
Global Symbolism of Brown - Clues and Taboos
About Brown
Religious, Regional and National Symbolism of Brown
Global Symbolism of Black - Clues and Taboos
About Black
Religious Symbolism of Black
National and Regional Symbolism of Black
Global Symbolism of Grey and Silver - Clues and Taboos
About Grey and Silver
Religious, Regional and National Symbolism of Grey and Silver
Global Symbolism of White - Clues and Taboos
About White
Religious Symbolism of White
National and Regional Symbolism of White
Global Symbolism of Variations of Color - Clues and Taboos
About Variations of Colors
Religious, Regional and National Symbolism of Variations of Colors
Global Symbolism of Color Combinations - Clues and Taboos
About Color Combinations
Religious, Regional and National Symbolism of Color Combinations
APPENDIX
Bibliography
Other Source Information
About the Author
Publications from Colorcom
About the Author
Jill Morton is one of the foremost color experts and researchers in the world today. She holds the highest academic credentials - a Masters Degree in Art - and has served as faculty at several universities.
In her primary work as a color consultant, she brings the utmost level of technical and professional knowledge about color to a wide range of projects. Psychological color impact, innovative color combinations, attractive color harmonies, visual ergonomics and marketing trends are the critical factors she addresses in prescribing successful solutions for her global clients. Her portfolio includes projects for Nokia, Dow Chemical and Eastman Kodak as well as many others in almost every industry sector.
Ms. Morton’s opinions and research have been quoted and featured in major publications such as Fortune, USA Today, American Demographics, The Chicago Tribune, and House and Garden.
As director of the International Color Research Institute, she manages the demographic data in the Global Color Database, a one-of-a-kind compilation of information about color preferences and associations gathered from over 60,000 people worldwide, since 1997.
