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Hot Button Marketing

ebook

Consumers buy products for two reasons—the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion—not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing—from product development to one-to-one selling—Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.


Expand title description text
Publisher: F+W Media

Kindle Book

  • Release date: July 28, 2012

OverDrive Read

  • ISBN: 9781440517686
  • Release date: July 28, 2012

EPUB ebook

  • ISBN: 9781440517686
  • File size: 1305 KB
  • Release date: July 28, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Consumers buy products for two reasons—the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion—not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing—from product development to one-to-one selling—Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.


Expand title description text
  • Details

    Publisher:
    F+W Media

    Kindle Book
    Release date: July 28, 2012

    OverDrive Read
    ISBN: 9781440517686
    Release date: July 28, 2012

    EPUB ebook
    ISBN: 9781440517686
    File size: 1305 KB
    Release date: July 28, 2012

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English